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“Trixie has roots here in Wisconsin, and made good on all of her talent and ability, and still recognized the value not just of her hometown, but the places she holds close that are also near and dear to their hearts.” “It will elevate the bar’s recognition on a larger sale, and even for people here locally,” he said. Schneider can’t wait to see what Mattel brings to the table. Mattel’s new business partner and co-owner of the bar is George Schneider, who’s been the owner for some time now.
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I met some of my lifelong best friends there." “My relationship is such that sometimes I will come from General Mitchell to the bar with my bags… it really is like Cheers in Milwaukee. “A lot of drag queens made This Is It! our happy hour moment before we had to put on the wig and go do the drag show,” Mattel told the Milwaukee Journal Sentinel. Now she’s helping it to stay open by becoming a co-owner when it’s harder and harder for gay bars given the pandemic. Mattel, who won RuPaul’s Drag Race All Stars in 2018, says This Is It!, which opened back in 1968, was the first gay bar she visited after turning 21. Drag superstar Trixie Mattel isn’t ready to see her favorite gay bar shut down like so many others have done during the pandemic, so she did what anyone would do: became the bar’s co-owner.